:root{
  --yellow:#ffc400;--yellow-hot:#ffd51f;--black:#080808;--ink:#111;--paper:#f1eee7;--white:#fff;--muted:#aaa;--line:#2a2a2a;--max:1440px;
  --display:Impact,Haettenschweiler,"Arial Narrow Bold","Arial Narrow",sans-serif;--sans:Arial,Helvetica,sans-serif
}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--black);color:var(--white);font-family:var(--sans);-webkit-font-smoothing:antialiased}img{display:block;max-width:100%}a{color:inherit}.ticker{height:30px;overflow:hidden;background:var(--yellow);color:var(--black);font:900 11px/30px var(--sans);letter-spacing:.16em;white-space:nowrap}.ticker>div{display:inline-flex;min-width:200%;justify-content:space-around;animation:ticker 30s linear infinite}.ticker span{padding:0 34px}@keyframes ticker{to{transform:translateX(-50%)}}
.site-header{height:92px;max-width:var(--max);margin:auto;padding:0 38px;display:grid;grid-template-columns:250px 1fr auto;align-items:center;gap:42px;border-bottom:1px solid var(--line);background:rgba(8,8,8,.94);position:sticky;top:0;z-index:50;backdrop-filter:blur(16px)}.brand{display:flex;align-items:center}.brand img{width:232px;height:auto}.site-header nav{display:flex;justify-content:center;gap:34px}.site-header nav a,.header-cta{font-size:12px;font-weight:900;letter-spacing:.11em;text-decoration:none;position:relative}.site-header nav a:after{content:"";position:absolute;left:0;right:100%;bottom:-9px;height:3px;background:var(--yellow);transition:.2s ease}.site-header nav a:hover:after{right:0}.header-cta{background:var(--yellow);color:#000;padding:14px 17px}.header-cta span{margin-left:10px}
.kicker{margin:0 0 18px;font-size:11px;line-height:1.2;font-weight:900;letter-spacing:.22em}.home-hero{max-width:var(--max);margin:auto;min-height:730px;display:grid;grid-template-columns:.86fr 1.14fr;border-left:1px solid var(--line);border-right:1px solid var(--line)}.home-hero__copy{padding:80px 54px 70px;display:flex;flex-direction:column;justify-content:center}.home-hero h1,.manifesto h2,.section-title h2,.selected-head h2,.editorial-split h2,.personal-section h2,.visual-break h2,.page-hero h1,.story-section h2{font-family:var(--display);font-weight:900;text-transform:uppercase;letter-spacing:-.025em}.home-hero h1{font-size:clamp(84px,8.6vw,148px);line-height:.78;margin:0 0 42px}.home-hero h1 span{display:block}.yellow{color:var(--yellow)}.lede{max-width:570px;color:#d8d8d8;font-size:18px;line-height:1.55;margin:0 0 34px}.hero-actions{display:flex;align-items:center;gap:28px}.btn{display:inline-flex;justify-content:center;align-items:center;min-height:52px;padding:0 22px;text-decoration:none;border:0;font:900 12px/1 var(--sans);letter-spacing:.12em;cursor:pointer;transition:transform .18s ease,background .18s ease,color .18s ease}.btn:hover{transform:translateY(-2px)}.btn--yellow{background:var(--yellow);color:#000}.btn--black{background:#000;color:#fff}.btn--outline{background:transparent;color:#fff;border:2px solid #fff}.btn--wide{width:100%;margin-top:20px}.btn:disabled{opacity:.34;cursor:not-allowed;transform:none}.text-link{font-size:11px;font-weight:900;letter-spacing:.16em;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:6px}.text-link--dark{color:#000}.home-hero__visual{position:relative;overflow:hidden;background:#171717}.home-hero__visual:before{content:"";position:absolute;z-index:2;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.4),transparent 25%)}.home-hero__visual img{width:100%;height:100%;object-fit:cover}.hero-stamp{position:absolute;z-index:3;right:30px;bottom:30px;width:148px;height:148px;border-radius:50%;background:var(--yellow);display:flex;flex-direction:column;align-items:center;justify-content:center;transform:rotate(-6deg);box-shadow:0 12px 40px #0007}.hero-stamp img{width:76px;height:auto;object-fit:contain}.hero-stamp span{color:#000;font-size:9px;letter-spacing:.16em;font-weight:900;margin-top:8px}
.manifesto{max-width:var(--max);margin:auto;background:var(--yellow);color:#000;padding:80px 54px;display:grid;grid-template-columns:1.45fr .55fr;gap:70px;align-items:end}.manifesto .kicker{grid-column:1/-1}.manifesto h2{font-size:clamp(70px,7.5vw,128px);line-height:.82;margin:0}.manifesto h2 em{font-style:normal;color:transparent;-webkit-text-stroke:2px #000}.manifesto>p:last-child{font-size:18px;line-height:1.55;max-width:430px;margin:0 0 4px;font-weight:700}
.category-index{max-width:var(--max);margin:auto;padding:100px 54px;display:grid;grid-template-columns:.36fr .64fr;gap:80px;border-left:1px solid var(--line);border-right:1px solid var(--line)}.section-title h2{font-size:72px;line-height:.85;margin:0}.category-list{border-top:1px solid #444}.category-list a{display:grid;grid-template-columns:56px 1fr 1fr 30px;align-items:center;gap:20px;padding:24px 5px;border-bottom:1px solid #444;text-decoration:none;transition:background .18s ease,padding .18s ease,color .18s ease}.category-list a:hover{background:var(--yellow);color:#000;padding-left:18px;padding-right:18px}.category-no{font:900 11px/1 var(--sans);letter-spacing:.1em;color:var(--yellow)}.category-list a:hover .category-no{color:#000}.category-list strong{font:900 24px/1 var(--display);letter-spacing:.02em}.category-list small{font-size:12px;color:#aaa}.category-list a:hover small{color:#000}.category-list b{font-size:20px}
.selected-section{max-width:var(--max);margin:auto;background:var(--paper);color:#000;padding:92px 54px 104px}.selected-head{display:flex;justify-content:space-between;align-items:end;gap:30px;margin-bottom:44px}.selected-head h2{font-size:clamp(58px,5.5vw,90px);line-height:.84;margin:0}.product-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#bdb9b0;border:1px solid #bdb9b0}.product-card{background:#f8f5ee;text-decoration:none;color:#000;min-width:0;transition:transform .2s ease}.product-card:hover{position:relative;z-index:2;transform:translateY(-5px)}.product-card__visual{aspect-ratio:1.04;background:#e8e4db;display:grid;place-items:center;overflow:hidden;position:relative}.product-card:nth-child(2n) .product-card__visual{background:#111}.product-card:nth-child(3n) .product-card__visual{background:var(--yellow)}.product-card__meta{padding:20px 21px 25px;display:grid;grid-template-columns:1fr auto;gap:9px}.product-card__meta p{grid-column:1/-1;margin:0;font-size:9px;letter-spacing:.16em;font-weight:900;color:#777}.product-card__meta strong{font:900 21px/1.02 var(--display);max-width:260px}.product-card__meta span{font-size:13px;font-weight:900;align-self:end}.css-mug{width:172px;height:205px;border-radius:12px 12px 26px 26px;background:#fff;position:relative;box-shadow:inset -12px 0 18px #0001,0 22px 35px #0002;display:flex;align-items:center;justify-content:center}.css-mug:after{content:"";position:absolute;right:-57px;top:46px;width:70px;height:91px;border:18px solid #fff;border-left-width:14px;border-radius:0 52px 52px 0;box-shadow:6px 8px 16px #0002}.product-card:nth-child(2n) .css-mug{background:var(--yellow)}.product-card:nth-child(2n) .css-mug:after{border-color:var(--yellow)}.product-card:nth-child(3n) .css-mug{background:#050505;color:var(--yellow)}.product-card:nth-child(3n) .css-mug:after{border-color:#050505}.css-mug__print{width:130px;text-align:center;position:relative;z-index:2}.css-mug__print strong{display:block;font:900 19px/.9 var(--display);text-transform:uppercase}.css-mug__print span{display:block;margin-top:17px;font:900 9px/1 var(--sans);letter-spacing:.04em}.css-mug__print b{display:block;margin-top:10px;font:900 7px/1.25 var(--sans);letter-spacing:.12em}
.editorial-split{max-width:var(--max);margin:auto;display:grid;grid-template-columns:1.08fr .92fr;background:var(--yellow);color:#000}.editorial-split__image{min-height:660px}.editorial-split__image img{width:100%;height:100%;object-fit:cover}.editorial-split__copy{padding:70px 58px;display:flex;flex-direction:column;justify-content:center}.editorial-split h2{font-size:clamp(64px,6vw,104px);line-height:.82;margin:0 0 30px}.editorial-split__copy>p:not(.kicker){font-size:18px;line-height:1.55;max-width:490px;font-weight:700;margin:0 0 32px}
.personal-section{max-width:var(--max);margin:auto;display:grid;grid-template-columns:1fr .85fr;gap:90px;padding:110px 54px;border-left:1px solid var(--line);border-right:1px solid var(--line);align-items:center}.personal-section h2{font-size:clamp(68px,6.5vw,108px);line-height:.82;margin:0 0 28px}.personal-section h2 span{color:var(--yellow)}.personal-section__copy>p:not(.kicker){max-width:570px;color:#ccc;font-size:18px;line-height:1.6;margin:0 0 32px}.personal-card{aspect-ratio:1;background:var(--yellow);color:#000;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;padding:50px;transform:rotate(2deg)}.personal-card>span{font:900 clamp(54px,5vw,84px)/.82 var(--display)}.personal-card small{font-weight:900;margin:28px 0 12px}.personal-card b{font-size:10px;letter-spacing:.17em;line-height:1.4}
.visual-break{max-width:var(--max);margin:auto;min-height:670px;position:relative;overflow:hidden}.visual-break:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,#000b 0,#0004 45%,transparent 72%)}.visual-break>img{width:100%;height:670px;object-fit:cover}.visual-break>div{position:absolute;z-index:2;left:54px;bottom:58px}.visual-break h2{font-size:clamp(68px,6vw,108px);line-height:.82;margin:0 0 30px}
.page-hero{max-width:var(--max);margin:auto;padding:110px 54px 100px;border-left:1px solid var(--line);border-right:1px solid var(--line);background:#0d0d0d}.page-hero h1{font-size:clamp(82px,9vw,150px);line-height:.8;margin:0 0 32px}.page-hero h1 span{color:var(--yellow)}.page-hero>p:last-child{max-width:620px;color:#ccc;font-size:18px;line-height:1.55}.selected-section--shop{padding-top:60px}.product-detail{max-width:var(--max);margin:auto;display:grid;grid-template-columns:1.06fr .94fr;min-height:760px;border-left:1px solid var(--line);border-right:1px solid var(--line)}.product-stage{background:var(--yellow);color:#000;display:flex;flex-direction:column;align-items:center;justify-content:center;padding:72px;position:relative}.product-stage__label{position:absolute;left:26px;top:24px;font-size:9px;font-weight:900;letter-spacing:.18em}.css-mug--detail{width:300px;height:360px;border-radius:19px 19px 44px 44px;box-shadow:inset -18px 0 25px #0001,0 36px 65px #0003}.css-mug--detail:after{right:-96px;top:78px;width:116px;height:154px;border-width:30px;border-left-width:23px;border-radius:0 80px 80px 0}.css-mug--detail .css-mug__print{width:235px}.css-mug--detail .css-mug__print strong{font-size:34px}.css-mug--detail .css-mug__print span{font-size:13px;margin-top:27px}.css-mug--detail .css-mug__print b{font-size:9px;margin-top:15px}.product-stage__note{position:absolute;left:26px;right:26px;bottom:22px;font-size:9px;font-weight:700;opacity:.6}.product-copy{padding:70px 60px;display:flex;flex-direction:column;justify-content:center}.product-copy h1{font:900 clamp(58px,5vw,88px)/.84 var(--display);text-transform:uppercase;margin:0 0 26px}.price-row{display:flex;align-items:center;gap:18px;border-top:1px solid #333;border-bottom:1px solid #333;padding:18px 0;margin-bottom:24px}.price{font:900 30px/1 var(--sans);margin:0}.price-row span{font-size:9px;letter-spacing:.15em;font-weight:900;color:var(--yellow)}.product-intro{color:#c8c8c8;line-height:1.5;max-width:540px;margin:0 0 28px}.product-copy label{display:block;font-size:10px;font-weight:900;letter-spacing:.15em;margin:0 0 9px}.product-copy input[type=text],.product-copy input:not([type]){width:100%;background:#111;color:#fff;border:1px solid #444;padding:17px 16px;font-size:18px;outline:none}.product-copy input:focus{border-color:var(--yellow)}.check{display:flex!important;align-items:flex-start;gap:10px;margin-top:17px!important;letter-spacing:0!important;font-weight:700!important;font-size:11px!important;line-height:1.45}.check input{margin-top:2px}.microcopy{font-size:9px;color:#888;line-height:1.5}.story-section{max-width:var(--max);margin:auto;background:var(--paper);color:#000;padding:100px 54px;display:grid;grid-template-columns:.45fr .55fr;gap:90px}.story-section h2{font-size:70px;line-height:.84;margin:0}.story-section>p{white-space:pre-line;font-size:18px;line-height:1.75;margin:0;max-width:700px}
.site-footer{max-width:var(--max);margin:auto;border-top:1px solid #333;padding:64px 54px 40px;display:grid;grid-template-columns:1fr 1fr 1fr;gap:60px;background:#070707}.footer-logo img{width:220px}.footer-logo p{color:var(--yellow);font:900 22px/1 var(--display);letter-spacing:.02em}.footer-nav{display:flex;flex-direction:column;gap:14px}.footer-nav a,.footer-legal a{font-size:11px;font-weight:900;letter-spacing:.12em;text-decoration:none}.footer-legal{display:flex;flex-direction:column;align-items:flex-end;gap:12px;color:#999}.footer-legal span{font-size:10px;letter-spacing:.1em}
@media(max-width:1100px){.site-header{grid-template-columns:210px 1fr;padding:0 24px}.brand img{width:200px}.header-cta{display:none}.home-hero{grid-template-columns:1fr;min-height:0}.home-hero__copy{min-height:620px}.home-hero__visual{height:600px}.manifesto{grid-template-columns:1fr}.category-index{grid-template-columns:1fr}.category-list a{grid-template-columns:50px 1fr 1fr 24px}.product-grid{grid-template-columns:1fr 1fr}.personal-section{gap:50px}.product-detail{grid-template-columns:1fr}.product-stage{min-height:650px}.story-section{grid-template-columns:1fr}}
@media(max-width:720px){.ticker{display:none}.site-header{height:auto;min-height:78px;grid-template-columns:1fr auto;gap:14px;padding:16px 18px;position:relative}.brand img{width:178px}.site-header nav{display:none}.home-hero__copy{padding:62px 22px;min-height:530px}.home-hero h1{font-size:clamp(68px,21vw,104px)}.lede{font-size:15px}.hero-actions{align-items:flex-start;flex-direction:column}.home-hero__visual{height:450px}.hero-stamp{width:110px;height:110px}.hero-stamp img{width:58px}.manifesto,.category-index,.selected-section,.editorial-split__copy,.personal-section,.page-hero,.product-copy,.story-section,.site-footer{padding-left:22px;padding-right:22px}.manifesto{padding-top:62px;padding-bottom:62px;gap:32px}.manifesto h2{font-size:64px}.category-index{padding-top:72px;padding-bottom:72px;gap:38px}.section-title h2{font-size:58px}.category-list a{grid-template-columns:36px 1fr 22px;gap:10px;padding:18px 0}.category-list small{display:none}.selected-section{padding-top:70px;padding-bottom:78px}.selected-head{align-items:flex-start;flex-direction:column}.selected-head h2{font-size:58px}.product-grid{grid-template-columns:1fr}.product-card__visual{aspect-ratio:1.2}.editorial-split{grid-template-columns:1fr}.editorial-split__image{min-height:430px}.editorial-split h2{font-size:62px}.personal-section{grid-template-columns:1fr;padding-top:72px;padding-bottom:72px}.personal-section h2{font-size:62px}.visual-break,.visual-break>img{min-height:540px;height:540px}.visual-break>div{left:22px;right:22px;bottom:30px}.visual-break h2{font-size:60px}.page-hero{padding-top:72px;padding-bottom:70px}.page-hero h1{font-size:72px}.product-stage{min-height:540px;padding:52px 20px}.css-mug--detail{transform:scale(.72)}.product-copy{padding-top:58px;padding-bottom:65px}.product-copy h1{font-size:58px}.story-section{padding-top:72px;padding-bottom:72px;gap:34px}.story-section h2{font-size:60px}.site-footer{grid-template-columns:1fr;gap:35px}.footer-legal{align-items:flex-start}}
/* V0.3 controlled refinement — replaces V0.2 presentation assumptions */
.ticker{height:42px;font-size:13px;line-height:42px;font-weight:900;letter-spacing:.12em}.ticker>div{align-items:center}.ticker span{padding:0 24px}.ticker-mug{display:inline-block;width:15px;height:12px;border:2px solid #000;border-radius:2px 2px 5px 5px;position:relative;flex:0 0 auto}.ticker-mug:after{content:"";position:absolute;right:-7px;top:1px;width:6px;height:6px;border:2px solid #000;border-left:0;border-radius:0 5px 5px 0}
.site-header{height:116px;padding-top:14px;padding-bottom:14px}.brand img{max-height:66px;object-fit:contain;object-position:left center}
.css-mug__print strong{display:flex;flex-direction:column;align-items:center;gap:1px}.css-mug__print .quote-line{display:block;margin:0;white-space:nowrap}.mug-wordmark{display:block!important;width:72px!important;max-height:22px!important;object-fit:contain!important;margin:16px auto 0!important}.css-mug--detail .mug-wordmark{width:116px!important;max-height:34px!important;margin-top:24px!important}.css-mug__print b{margin-top:12px!important}
.editorial-split__copy--minimal{align-items:flex-start;justify-content:center}.editorial-split__copy--minimal .kicker{font-size:14px;margin-bottom:24px}.legacy-headlines{margin-top:34px}.legacy-headlines strong{font-family:var(--display);font-size:clamp(40px,5vw,72px);line-height:.9;color:var(--yellow);display:block;max-width:850px}
@media(max-width:720px){.ticker{display:block;height:36px;line-height:36px;font-size:10px}.site-header{min-height:96px;padding-top:20px;padding-bottom:20px}.brand img{max-height:54px}.ticker span{padding:0 14px}.ticker-mug{transform:scale(.8)}}